In the actuality, there exist several areas of opportunity that people can take advantage depending of the circumstances and/or situation. Opportunity is defined as “A favorable or suitable occasion or time.”, and what an area of opportunity means is that when you get a job, there are usually several areas of opportunity in which you can take part of depending on your knowledge in that topic. In other words, it’s when an industry classifies each person into units or groups within each area. In class we learned about 14 possible areas of opportunity, bit in this text we are going to talk about just 3, that are the ones that best fit our project.
Industrial:
Within the past years, we have come to learn that an industry refers to the production of goods and services in an economy. There are four key industrial economic sectors, primary, secondary, tertiary and quaternary each of them with its own goal for making the final product possible. An economy can separated into two broad parts, including the public and the private sector, but the industrial area is generally in the private one classified on the basis of raw materials, size, and ownership. “Nike” and “Levi’s” are two big companies that come to be a big part of the industry of the country. “Nike” is the world's leading supplier of sportswear and equipment in the United States. Founded in 1964, “Nike” is the responsible of giving more than 30,000 people jobs worldwide and sponsoring many high profile athletes and sport teams around the world. In the other hand, “Levi’s” brand is a clothing company known worldwide for its denim jeans now being the owner of more than 63 plants in the United States. Even though the company faced a globally known recession in past years, now the industry is stable employing more than 10,500 people in the world.
Technological:
Living in the 21 century, the world has been witness of a series of technological improvements that change the world as we had seen it in the past decades. Technology is defined as any application of science to accomplish a function in a specific area and it can be divided into two broad areas including both material and immaterial, created by the application of mental and physical effort in order to achieve some value. Technology can also be used to refer a collection of techniques in which humanity's knowledge on combining resources produce desired products, solve problems, fulfill needs, or satisfy wants, including technical methods, skills, processes, tools and raw materials. Two examples of companies that apply technology into its products are “Devlyn Optical” and “Ray-Ban” (sunglasses). The “Devlyn Optical” is a network of centers devoted to the care and eye care, offering free testing and manufacturing the lens appropriate to each situation. It’s known for providing a wide selection of frames, prescription lenses and sunglasses all at low princes evidenced by the millions of customers that “Devlyn” serve each year. “Ray-Ban” is an American high end manufacturer of sunglasses founded in 1937 that is worth for $640 million dollars. They have created a number of lenses for each of their glasses being equipped with their own form of technology to suit every life style.
Social:
When it comes to a market, society comes to make a big part of the consumption and to the success of the product. Based on what society demands, companies focus its interests and ideas to satisfy this necessities or wants, and this way people are conformed with the market. Companies need to focus its innovation on what society is more interested on, and price, appearance and popularity are big factors that make up this area of opportunity. “Centrum” (vitamins) and “Quitakilos” (nutrition center) are both important business that focus their products/services on what society is more tended to. “Centrum” had been made to balance the daily diet of vitamins and minerals when there’s an inadequate intake through food or cases that require additional input. Furthermore, It is indicated for children over 8 years and adults, including people in stressful situations and / or overwork, athletes, adolescents and young people undergoing weight loss diets. “Quitakilos” it’s also another medium-sized company that began in 1975 in Monterrey, which focus its services and products on the health of each patient. Always supervised by professionals, “Quitakilos” goal is to help people achieve their ideal weight healthily in a way that customer loom and feel good.
In conclusion, in this article we have reflected over three of the fourteen areas of opportunity reviewed in class. It’s very important to know each one of them and be able to apply our knowledge into the products we are focusing in. The more we focus on the necessities of society, the bigger the success the product is going to have, innovating on new technologies will make the invention grow making this way that the industry reaches its maximum profit on the market.
Bibliography:
"The real meaning of “Area of Opportunity”." BUSINESS – EXPORT AND IMPORT. N.p., 11 Dec 2011. Web. 5 Feb 2012. <http://bigexports.com/area-of-opportunity.html>.
"Informacion farmacológica." Centrum. N.p., 2011. Web. 5 Feb 2012. <http://www.farmaciasahumada.cl/fasaonline/fasa/MFT/PRODUCTO/P7089.HTM>.
"Quienes Somos." Quitakilos. N.p., 2011. Web. 5 Feb 2012. <http://www.quitakilos.com/index.php?option=com_content&view=article&id=64&Itemid=48>.
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